Buying make-up can be complicated, particularly if you don’t have much knowledge beforehand. In the early millennial years, there were only a few make up brands that catered to diverse range of skin-tones. I remember going into local UK drugstores such as Boots and Superdrug and not being able to find any foundations, concealers or powders that went with my chocolate buttered skin tone. I believe this led to the make-up aisles becoming daunting. Imagine entering a store with make-up shelved from top to bottom but are unable to find any in your shade. An array of products so beautiful you possibly don’t need but are unable to resist. Then as you slowly get your head around the various branded makeup counters, you notice finding a shade to suit is difficult.
There was a massive outcry when well-known brand Tarte make up released a new foundation set with shades only for white skin. Now Tarte make-up are supposedly behind the cult favourite concealer, ‘Tape shape’ and released a foundation line to match. If this had been 5 years ago Tarte would not have received this type of uproar from the glorified beauty experts, however now racial equality is buzzing around like a ferocious bee, forget and you will be stung. Tarte Cosmetics did not respond to the controversy, however the cosmetic company disabled the comments on their Instagram post announcing the foundation.
Brands like Mac, Bobbi Brown and Nars are amazing ambassadors for setting the trend and getting it right for women of different colours in terms of make-up shades. But why are other brands so slow to catch up. Companies such as Loreal, Maybelline, Rimmel London are all massive brands within the UK but the quality of makeup on offer is not great.
Below are my top 5 Make-up brands for women of colour
- Fenty Beauty