YouTube is massive now, due to the rise of smartphones and music streaming. As a fan of videos, I found a website that I could watch almost any video, I wanted to see old or new. I am completely obsessed with the video sharing site.
Now I consider YouTube to be one of the best alternatives to television. Who decides what we watch anyway? I like YouTube for the control you have over what you watch. Individuals are creating jobs and incredible opportunities for themselves with a camera and tripod and as a fan of entrepreneurship I had to find out more.
The black community is not celebrated on British national television. I watch British television and it only relates to Caucasians food, hair, gossip beauty tips, music. It is rare to find engaging channels with stimulating black content. Channels such as BET was created but is this enough? There are currently rumours Beyonce plans to start her own network which would be epic, following in the lines of P Diddy who launched his network revolt.
The YouTube family features people from all types of communities. In particular black vloggers have been making their mark in the beauty industry.
During my teens and early adolescents, I wanted to learn more about beauty, applying make up and how to care better for my natural hair.
Youtube provides visual tutorials of how to apply make up, what make up is good for our skin and what is recommended. The same is done for our hair. I feel this is exactly what we as black women need, a community of women together sharing ideas, helping each other establishing self esteem and raising the younger generations expectations.
Who knew having a passion for make up and recording your thoughts could become a regular source of income. What is even better is the platform these black women are able to create. This is something we as black people can own and use to our advantage. Money is made by ads and brands sending sponsorship and products to vloggers who then promote on their platform. To take YouTube platforms to the next level, I believe ownership of products is the next step for these girls. Why sit around and wait for ‘Nike’ ‘Mac’ ‘louboutin’ to send things when we as black people need to create our own lanes. YouTube is an excellent opportunity for the rise of the black woman, the networks and exposure is something not seen at all this century, and its time, like Beyonce said to get in formation and slay.
The ladies below are some of my favorite YouTubers