FKA Twigs stars in the latest NIKE spring 2017 campaign for the brands Zonal tights collection. Retailing starts at £110 for the tights.
A unique faced beauty, FKA Twigs was very hands on with her collaboration with the sportswear giant. Her inspiration was movement she said “through dance, I’ve met young people who work really hard and have dedicated their lives to being active. To me they represent modern movement, which I define as exploring any genre of sport without boundaries.”
Speaking a similar message I want to push for 2017 us women need to move more and look good doing it. Sport and movement is an active channel of self expression.
“When Nike first came to me with this project, I saw it as an opportunity to let young people know they have the power to become the best versions of themselves. I put together a cast of 12 incredible athletes to show that it’s about what you do in fitness gear. It’s about how you train. It’s about how those things help your movement.”
Twigs has rallied a select group of young people that have influenced her own work. Ranging from Saskia Horton, a classical violinist who also krumps, to karate champion Jay Kirton who also is a passionate mediator.
Couple facts on the shoot
- -Shot in Mexico City
- -Styled by London stylist Matthew Josephs
- -Shot by 17-year-old photographer David Uzochukwu
“It’s exciting to have created something that’s genuinely by and about young people who work hard, who are sensitive, who embrace both their strength and their vulnerabilities, and who, together, feel that they can be”