Fashion in the 1970’s


World War clothes ration

How many of you, could do this?

Have you noticed the attitude we have towards fashion in society today is different to our fiery ancestors. There was once a time women burnt their bras, feminism grew and world wars meant that clothes were a luxury.

Feminisim & Equality

Clothes created the feeling of escapism, and for those living in a society going through significant racial, financial and violent issues became a way for the minority to express themselves.Fashion from the 50’s, 60’s, 70’s through to the 90’s meant something. This piece is on the 1970’s so I will not go into the other decades to much but what I would say about the 70’s was that there was a huge stand-off between what designers made and what people wanted to wear.

Christrian Dior 'New Look' 1940's

Christrian Dior ‘New Look’ 1940’s

Vivienne Westwood was a major drive behind London's punk trend.

Vivienne Westwood was a major drive behind London’s punk trend.

We hear the cliché terms in the media; ‘flares are back!’ ‘denim is fresh!’ ‘Midi skirts are the new mini!’  But what does this mean? And how does it relate to us?

Example Trend Report

Example Trend Report

It means that during this millennium each season designers send catwalk collections down the runway that look back basically to what has already been done. The new creative relms that creates a designers aesthetic is their ability to take a trend and ‘move it along’ creating a fresher silhouette, changing the  fabrics or even lengths.

Example Trend Report

Example Trend Report

Flares generally were the most famous silhouette of the mid and late 1970s. Fashion birthed the indifferent, those with an anti-conformist approach.

Flares Trends - Diana Ross

Let’s take a look at these new trends:

1. Midi Skirt – designers began to drop the hemline between the knee and ankle and called it the midi skirt. The midi skirt sent the fashion world spiralling backwards as mini skirt lovers of the 60’s complained that the longer skirt aged them. It was slit and slashed, laced-up or zipped-up, strapped or wrapped to one side and sometimes buttoned down the front. It flattered the young and thin most, because it emphasized a small midriff, waist and hips. How the leg met the hem was its most critical feature.

Poncho & Fringe

1970’s

Burberry 2015 - Poncho's

Burberry 2015 – Poncho’s

2.Ponchos, the hippie look was widespread gauchos and capes were worn by th

3. Sweaters – Textures softened into cashmere, shetland, angora, lambswool, mohair, brushed-wool plaids, cuddly, lamblike acrylic piles, fluffy, long-haired furs.

4. Footwear – Men’s footwear became more flamboyant. Men wore shoes with wild colors as thick platforms and 3-inch heels became popular with young and old alike.

5. The jumpsuit, was a huge success in 1975. It came in hard-working fabrics like twill, drill, duck, baby-wale corduroy and seersucker. Uniform components included parachute pants, painter’s pants, clam-diggers, culottes, butcher apron wraps, military fatigues pushed into combat boots, naval-inspired dresses and a whole battalion of epaulets, zip-up pockets and webbing belts.

5. Fur – There were sweater coats, sweater dresses and even sweater suits. Many of them were trimmed with fur, especially fox.

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